Challenges You’ll Solve:

Understanding Segmentation
Learn how to segment markets and identify target customers.

Consumer Behavior
Gain insights into factors influencing consumer decisions.

Positioning and Branding
Master how to position your brand and create unique brand identities.

Marketing Strategy
Discover how marketing drives business strategy and growth.

Course Breakdown:

Lesson 1: Getting Started
Introduction to core marketing concepts.

Lesson 2: Segmentation, Targeting, and Positioning
Learn how to target and segment the right customers.

Lesson 3: The Marketing Mix
Understand the 4Ps (Product, Price, Place, Promotion) and their influence.

Lesson 4: Consumer Behavior
Explore the factors driving consumer choices.

Lesson 5: Consumer Decision Process
Learn the stages consumers go through before purchasing.

Lesson 6: Brand Personalities
Develop and communicate your brand’s identity.

Lesson 7: How Can Marketing Drive Strategy?
Explore marketing’s strategic role in achieving business goals.

Lesson 8: Growth Options
Understand various growth strategies and their application.

Who Is This Course For?

Aspiring marketers wanting to build a solid marketing foundation.

Business owners and entrepreneurs looking to reach customers better.

Anyone aiming to tailor marketing strategies based on customer needs and behaviors.