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- 65 Class
- Duration 2 Hour
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Peter Tang
Instructor
Digital Transformation Strategy: Discovering and Reaching New Markets
This course explores how disruptive technologies like AI, Blockchain, and Data Analytics drive digital transformation, helping businesses discover and reach new markets. Learn to leverage digital marketing strategies and analytics to optimize growth and customer engagement in the digital era.
Learning Outcomes
Challenges You’ll Solve:
Adapt to Industry Disruptions
Understand disruptions and adapt your business to stay competitive.
Leverage Disruptive Innovation
Explore AI, Blockchain, and Data Analytics to drive innovation.
Master Digital Marketing
Use digital marketing tools to engage new customer segments.
Optimize with Analytics
Leverage search and web analytics to improve campaigns and user experience.
Enter New Markets
Develop strategies to reach new markets through digital channels.
Course Breakdown:
Chapter 1: Disruption and Transformation
Examine disruption drivers and how to adapt for competitive advantage.
Chapter 2: Disruptive Innovation – AI and Blockchain
Learn how AI and Blockchain revolutionize industries and business operations.
Chapter 3: Disruptive Innovation – Data Analytics and Test & Learn
Explore data analytics and test-and-learn strategies for business optimization.
Chapter 4: Fundamentals of Digital Marketing
Learn digital marketing principles to target and engage new audiences.
Chapter 5: Search & Web Analytics
Use analytics to refine strategies and drive better engagement.
Who Is This Course For?
Entrepreneurs and business leaders aiming for market expansion.
Marketing professionals seeking expertise in digital tools and analytics.
Anyone wanting to leverage disruptive technologies for innovation.
Small to medium business owners optimizing digital presence.
